DM360 Direct Mail, a service offered by leading UK-based mail distribution provider Lbox Communications (Lbox), has been experiencing remarkable growth since its rebrand in 2022.
Named after its end-to-end management approach to direct mail, DM360 Direct Mail is a comprehensive turnkey service utilised by a diverse range of companies, including Domino’s Pizza, Built Environment Communications Group, IHS Markit, Draker Lettings and The Almshouse Association.
The genesis of DM360 Direct Mail stemmed from Lbox’s acquisition of Push Mailing, one of its former mailing house partners, in February 2021. This acquisition bolstered Lbox’s capabilities in direct mail services, data management, print, and delivery, as well as expanded its hand fulfillment services.
David King, CEO of Lbox, emphasises the significance of the acquisition, stating, “The acquisition of Push Mailing was crucial for our current position. It not only increased our capacity to serve existing clients but also allowed us to enter the direct mail market more prominently, which was a natural expansion for our business at the time.”
Miranda Crerar, Partnership Director at Lbox, who previously worked at Push Mailing, adds, “Joining Lbox, a dynamic, fast-growing company, was incredibly exciting. We shared the same values and commitment to excellent customer service, and since merging, we have been well-positioned to deliver even more for our customers.”
With Lbox’s capabilities now expanded, DM360 Direct Mail was conceived, named to reflect the comprehensive, 360-degree approach the company takes to its direct mail services.
“We chose DM360 because our direct mail service is truly end-to-end, providing expertise at every stage in the creation, execution, and delivery of a campaign,” explains King. “From initial data sourcing to handling returns and suppressions, we have experts in all facets of direct mail to guide campaigns from start to finish.”
DM360 Direct Mail encompasses six core services: data sourcing and management, design advisory, print, machine and hand fulfillment, postage, and returns and suppressions.
One standout feature is DM360 Direct Mail’s expertise in Partially Addressed Mail (PAM), a service that provides geo-demographic data for targeting addresses on a postcode level. This service aims to eliminate barriers associated with building mailing lists and enables clients to reach specific groups while adhering to data protection regulations.
King elaborates, “Our in-depth understanding of PAM empowers clients to identify and target select groups without the need for extensive time or financial resources spent on capturing specific addresses. This can expand campaign reach by up to 30% at no extra cost, connecting with a UK-wide audience of 30 million addresses while maintaining GDPR compliance.”
One of the hallmarks of DM360 Direct Mail is its adaptability. Clients have the flexibility to select the full range of services for their campaign or choose specific services based on their needs.
Miranda Crerar emphasises, “Flexibility was a top priority when developing DM360 Direct Mail. We wanted to accommodate everyone, whether they prefer integrating our services into their existing framework or entrusting us with full campaign management. Our process, your way.”
DM360 Direct Mail has been a game-changer for companies across various sectors, including franchise communities, retail, estate agents, publishers, and charities, helping them unlock the potential of direct mail in modern marketing.
David King underlines the enduring impact of direct mail, saying, “In the deluge of daily digital media and marketing, the enduring power of direct mail is often overlooked. The tactile nature of direct mail can be more novel and appealing in a world saturated with digital content. Its trustworthiness and tangibility make it more unique, memorable, and engaging.”
“The purpose of DM360 Direct Mail is to optimise data, costs, and processes involved in setting up and executing our customers’ campaigns, enabling them to maximise ROI and harness the full potential of this tried-and-tested channel.”
For more information about DM360 Direct Mail and its range of services, visit the Lbox Communications website.
