Every digital marketer faces a tough challenge, improving conversion rates. Website clicks help your website gain more traffic, but it doesn’t stop there. After all, what good would a thousand visitors do to your website if no one’s responding to your call-to-action? If you really think about it, conversions are far more important than traffic and clicks.
In this article, we’ll talk about landing pages and conversion rates. Furthermore, we’ll explore how landing pages can influence conversion rates and your sales. Let’s dive in!
What Is a Landing Page?
A landing page is a standalone web page that provides quick information after clicking an ad or link. Landing pages have a single goal. It only aims to convert the users who “landed” on that page. With a landing page, you can capture your potential customers and bring them inside your sales funnel.
Landing pages often feature a call-to-action (CTA). CTAs provide users a way to engage further with your product. That’s why a landing page should never miss a crafty CTA.
Why Are Landing Pages Important for Lead Generation?
Lead generation is a crucial measurement factor in the effectiveness of your ads. To keep it simple, leads come from ad clicks. As more and more people click your ads, your landing page gets more leads. However, marketing doesn’t stop there. Every lead is a potential customer. Hence, you should nurture these leads by providing them more information about your product.
However, how can you fit all of that into a single web page? You actually don’t need to. CTAs will bring your leads to your homepage, wherein your leads will see your full product description. That’s the reason why your landing pages must do their job in getting as many leads and thereby increasing the probability of catching genuine customers.
Timeless Strategies to Get More Leads from Your Landing Pages
There are many ways to get more leads. Digital marketing agencies sometimes say that they can increase your lead generation up to 500 percent! However, getting more leads and increasing your conversion rates are two separate things. Yes, a 500 percent increase in leads is possible, but are these leads converting?
That’s why we’ll check out the time strategies in generating more leads that can increase the probability of converting them into customers.
Understanding Your Target Market
An understanding of your target market is the core of marketing regardless of its form. Even though we’ve gone digital, the concept of target market pierces through every form of marketing. Landing pages must capture your target market’s pain points. It must immediately address what your target market wants to know.
Moreover, you also need to consider the target market’s income level, location, and lifestyle. In this way, you can address their needs appropriately without missing the point.
Using Lead Magnets
They say that opposites attract. For customers, they want discounts and rebates because it reduces the prices of goods. For companies, these are additional expenses that reduce profit. However, why do some businesses succeed while giving discounts? It’s because customers always respond to incentives.
You will lose a specific profit percentage, but you’ll gain new customers who can potentially stay loyal to your brand. That’s how lead magnets work. A pop-up on the landing page or a limited-time offer can help you generate more leads and conversions.
Performing Keyword Research
Digital marketing has built its foundation over keywords. Almost everything in digital marketing starts from keyword research. Knowing what your target market is searching for is the key to capturing them. The words they use play an important role in your landing page content. On a landing page, you must use keywords that your target market is using.
With the help of search engine optimization, your ads will have a greater chance of appearing to users who use the keywords you employ in your ads and web content.
Applying CTA Statements Creatively
The battle of CTAs lies with your creativity. Gone are the days of ‘Click Here Now.’ If you want to get an advantage over competitors, you need to work on your CTAs. Be witty. Try to personalize your CTA to your brand voice.
For example:
- Be part of our family.
- Join the pack now.
- Buy now and get 20% off
- 10% off for first-time users. Buy now.
- Grow with us.
There are thousands of ways to craft unique CTAs. The best way to create one is to stay true to your brand voice.
Creating Impeccable Content
Content quality plays a significant role in keeping your leads active. Once they feel that your content is something they don’t like, they look for another site. More so, the attention span of an average person is eight seconds. So you don’t have that long to keep them. That’s why your landing page must give a good first impression.
Here are some ideas:
- Video sliders
- High-resolution images
- Succinct product descriptions
- Appealing landing page design
The design and content of your landing page always go together. One cannot exist without the other. Impeccable content can’t carry your brand without an innovative design.
Capitalizing on Customer or Client Reviews
Another way to make your landing page successful is by including customer reviews. For viewers, customer reviews vouch for your product or service. It gives your leads more confidence to choose you over your competitors. Include your best reviews on the landing page. If possible, highlight the notable brands or persons that have tried your product.
Maintain Your Position
One success doesn’t make you a champion. Your ability to maintain your current position matters most. On a landing page, you need to be on the lookout for changes and trends constantly. Keywords and trends change. Use analytic tools to track performance and continue researching for new keywords.
Wrapping Up
A landing page with high leads is just half the battle. Knowing how many leads will convert into customers is the other half. These two are interrelated, and therefore success is dependent on both aspects working perfectly.
